NI Calls on All to Engineer Ambitiously
NI introduces new visual identity, digital experiences and debuts global brand campaign.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200616005134/en/
“At the heart of NI is our commitment to empowering engineers as they work to solve the problems of today, tomorrow and the next 100 years,” said Carla Piñeyro Sublett, CMO at NI. “Our customers are making their mark on the world. They inspire us all with feats of brilliance and innovations that will impact this planet and beyond. And our updated brand identity reflects their story and is a reminder and celebration of their contributions to society and of their unwavering ability to engineer the extraordinary.”
For more than four decades, NI has partnered with the talented engineers and enterprises using its test and measurement technologies to solve the world’s most pressing challenges. From data and automation to research and validation, NI’s software-connected approach is helping its customers test new innovations quicker, more reliably and more safely. NI is modernizing the test and measurement industry by coupling its rich software heritage with new cloud and machine learning capabilities to help customers rapidly create what’s next.
“We’re developing advanced plasma rocket propulsion technologies that will enable a variety of commercial, cislunar and deep-space applications,” said Dr.
The stories of today’s engineer and global unveiling of NI’s new brand identity may be viewed live.
At NI, we bring together the people, ideas and technology so forward thinkers and creative problem solvers can take on humanity’s biggest challenges. From data and automation to research and validation, we provide the tailored, software-connected systems engineers and enterprises need to Engineer Ambitiously™ every day.